Zita Pressing, Hungary

Zita Pressing is an experienced Senior Employer Branding and HR Communication Expert at Impact Works in Hungary, specializing in strategic development and innovative employee engagement campaigns. Throughout her career at major organizations like OTP Bank and Continental, she has mastered the art of end-to-end project management, from recruitment marketing and university relations to high-level stakeholder management. Zita is passionate about creating dynamic, people-centric workplaces through storytelling, internal communication, and market-leading HR innovations. Her diverse expertise across the automotive, banking, and consulting sectors provides her with a unique and comprehensive perspective as a member of this year’s international jury.