Laura Lazar, Romania

Laura Lazar is a Global Employer Branding Leader with a background in advertising and over 8 years of experience in employer branding, talent attraction, communication and people engagement. As Group Employer Branding Campaigns Manager at Coca-Cola HBC, she leads large-scale employer branding initiatives across Europe and Africa, supporting attraction strategies for diverse talent segments and international markets.

Her experience includes global EVP development, high-impact recruitment campaigns, employer branding transformation projects and digital innovation. Laura is passionate about shaping authentic and data-driven employer brands that drive both business impact and meaningful candidate experiences.