Bojan Stanković, Serbia

Bojan Stanković is a marketing and employer branding professional with extensive experience in designing and executing B2C and B2B campaigns in these areas. For the past nine years, he has been part of Infostud, the leading employment and career platform in Serbia.

As a Senior Marketing Manager, he focuses on market research, strategic planning, and the implementation of campaigns that connect employers and talent through Infostud HR Lab, a leading HR solutions platform in Serbia. Within Infostud HR Lab, he contributes to the development and positioning of AI-powered ATS solutions, connecting product, marketing, and user needs, while through the Employer Branding Studio he develops tools that help companies become employers people want to work for.

He is actively involved in the organization and promotion of professional events, including the HR Experience conference, one of the region’s leading HR events.

He advocates for a stronger role of marketing in HR practices and believes that a strategic approach to employer branding can contribute to improving workplace culture and employee experience in Serbia, as well as to creating a more sustainable business environment.