Lolita Ozolina, Latvia

PhD Lolita Ozolina is a branding expert and researcher with over 20 years of experience in marketing and brand development across both public and private sectors, working with local and international organizations. She has recently joined the Estonian employer branding agency Instar, where she has established and leads its Latvian branch, Instar Latvia.

Alongside her professional practice, Lolita is an Assistant Professor at the Latvian Academy of Culture. She develops and delivers lecture courses in branding, including personal branding, and supervises Bachelor’s and Master’s theses in the cultural and creative industries. Her work integrates practical experience with academic insight, with a particular focus on personal branding as a strategic tool for professional growth, leadership, and identity development.