Charlene Vella, Malta

Charlene Vella is a communications and employer branding leader with over 8 years of experience in building and scaling people-first brands within the iGaming and affiliate marketing industry. She has led a company-wide rebrand, developed employer value propositions, and driven engagement strategies that significantly improved talent attraction, employee experience, and brand visibility. Charlene specialises in aligning internal culture with external storytelling, positioning employer branding as a strategic business function. Her work focuses on creating authentic, high-impact initiatives that connect people, culture, and brand.